Motorcycle Safety Campaign

Susy Owen

Attorney

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With the assistance of Plymouth Rock Assurance Corporation, the Massachusetts Motorcycle Association (MMA) has started an aggressive motorcycle safety awareness campaign. The campaign began in January when Plymouth Rock offered to underwrite the cost of the program. Members of Massachusetts Motorcycle Association sent letters to every municipalities in Massachusetts, 351 in all. They were asking for Support for the safety campaign. That support came in the form of Plymouth Rock's decision to underwrite an aggressive campaign.

The safety campaign includes 500 large signs in more than 150 cities. The signs encourage motorcycle safety and point drivers to their website www. Plymouthrock.com. To date, Plymouth Rock has donated $15,000 towards the campaign. Tim Quinn, Marketing Manager at Plymouth Rock said " Plymouth Rock is very pleased to support this initiative. It certainly shows an incredible dedication by the members of the Association to the issue of safety education, and a tremendous amount of volunteer effort to put this together in a short time."

If you would like to learn more about motorcycle safety, please visit www.massmotorcycle.org.